WAY BACK WHEN
Tuesday, August 30, 2022 - column #7105
What do we want to accomplish?
And how do we go about doing it?
I think these questions come to mind – and we don’t usually say them out loud – in the form of washing our dishes, refuelling our car or getting dressed in the morning. We know what we want to do, we’ve done it many times, and we need to decide the ‘how and when’ we’ll do it this time.
I think we use much the same process, almost automatically without thinking much – to solve large problems, meet new challenges, projects, or career path navigation. Or when selling our goods and services.
But it’s tricky.
Ask anyone who sells anything to anyone – whether they approach their relationship development or presentation of ideas and products the way they’ve done before.
Most people will articulate a change/refinement from when they started way back when until now, that the selling process has evolved for them with experience, business trends and technology. Still, mostly, they try repeating what had worked well for them in the past, whether that was twenty years ago or when they closed a sale yesterday.