New product, new client, new transaction, new pal, new gal, new attitude, where does the beginning begin?
Are these products coming off magical assembly lines, ready to meet their user – designed, created by series of repeatable steps – or products a way of thinking, a way of being?
I used to believe the first. Now I’m more of an advocate for the second.
For instance, when we buy a book, is it for reading pleasure and mind expansion, or is there a product lurking: what we’ll do differently as a result of that learning, inspired by it?
Or, for those who buy a fit-bit type product, is that device producing real value in statistical output – or is the value measured in actions people take – actually exercising, to produce data via that device to boast, “there, this proves I did it”?
Why does that matter?
Isn’t ‘healthier life style’ through exercising frequently, eating intelligently, sleeping sufficiently and thinks deliberately – that matters most … or the only things that matters?
Like most exercise-delinquents, I have a gym membership – but paying each month produces little value. I’ve learned actually going is the trick. Do I need a monitoring device on wrist or ankle to prove I’ve been? Do I need something on my computer screen to confirm calories burned or where I burned them?
I listened to a post-Christmas program on diet and fitness on the car radio yesterday – confirming my own experience, rational brain attempts conducted without proper defenses against my irrational mind. Seems excuse making brains unconsciously rule us – we need to re-program.
I’m torn between trying to outsmart my own brain/body connections or to write a book about the futility of it all – with a marketing hook that I have the secret to diet/exercise success. I don’t have that magic yet, but maybe I’ll find it before I finish the book! And then, my conscious mind re-takes the wheel and reminds me I have two book projects I’ve sworn to finish on the go already, so the ‘notes’ will find their way to the pile of ‘things to possibly write about’ and I’ll get back to finishing this column, and make my way to the gym.
Where does anything start?
Thought, action. I don’t think we need much more do we?
Better yet, train our mind to do actions without need for thought – on ‘auto-pilot’ for good health. It would free up a lot of brain-time for curing the common cold, inventing better mousetraps or playing!
I don’t know about you, but I would always use more time to do things I want to do. It seems the best way to find the time is to find the time lurking in repetitive activities I can eliminate or do without.
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