Reworking a problem, in search of a solution, is not a lot different than reworking pursuit of a new opportunity – and this became glaringly clear to me in recent days.
This stew needs more time to brew, obviously, but thinking about it out loud seems to help.
I am pitching an idea, a plan, and representation to a new client. The client is national, large, doesn’t know me – and pursuit of business with them, if success is to be likely – should not be haphazard, not hasty. To that end, I’ve been doing some research, some brainstorming with others, and the game-plan is unfolding.
This got me wondering, with a current client, I am having some struggles with if employing a similar strategy might be useful. I’m not sure yet on mechanics of this. Still, the debate in my head is reminiscent of so many times I’ve found myself shaking my head when some company or person I’m doing business with spends extraordinary effort$ to win new customers while completely missing the mark with its current customers.