Clarity is quality. In diamonds it adds value. In windows, it improves our view. In conversation it simplifies communication, in writing it makes words spread and flow like molten peanut butter and in speaking – as in speeches – it changes sounds into meaning, triggers vocabulary into visualizations and imagination is clarified into actionable ideas.
Clearness isn’t always brevity, but clarity pushes toward simplicity – which does not mean a lack of importance as much as it means an uncluttered economy of words.
The more clear, the more meaning. The more clear, the more impact. The more clear, the better chance what you say (or write or have conversations about) will implant itself in someone’s mind – not just in the ‘data processing’ corners where thinking lives, but in the other corners of your mind where memory and remembering reside.