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GIVE YOURSELF A FIGHTING CHANCE

Monday May 22, 2017

Ever try thinking rationally after someone you love or care about just did you wrong, offended you or said something nasty?

Ever try sticking to sensible diet (fewer calories burned daily), resisting food thoughts/stimuli (everywhere we look/listen – some 30-second TV spot, or unlocked fridge door beckons) – nearly impossible to resist? Yet we must. More sinister than political oppression or religious dogma, worse than any of the life threatening horrors you can imagine.

Ever try keeping your head when something interesting/tasty/sweet passes by, or floats through your mind?

Impossible you say. Maybe, but how hard have we tried?

We need food – but living longer, living better, means breaking free from consumerism’s tyranny and KFC et al directed self-inflicted food-therapy.  If only it was that simple.

We want food. Why? We aren’t starved for calories, but needing ‘other needs’ met, conditioned like Pavlov’s dogs to behave as we do.

Strong ones among us have fighting chances.

The rest, simply dupes. Beyond pervasive and invasive – beyond destructive, brains take over, always; advertisers have long known this – especially that dynamic duo of ‘diet industry/food industry’. Suppliers of funds to empires built by protein-shake makers, 1-800 marketers and home-gym equipment fakers. And local outposts of pizza-chains, packaged food grocers and the entire big-medi/pharma complex who gold-plate shareholders pockets while we ordinary folk wrestle with cholesterol, fat, hypertension, stress and distress.

Strong ones among us have a fighting chance.

The rest, simply dupes – suppliers of revenue to protein shake vendor, 1-800 marketers, local outposts of pizza-chains, grocers and big-medi/pharma complex who gold plate shareholders pockets while we ordinary folk wrestle with cholesterol, fat, hypertension, stress and distress …


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