A bargain is only a bargain if we need ‘one of those’ – otherwise, a waste to time, effort and money.
An ‘unworthy opportunity’ is just the same. My old-school sales mantra of ‘is it worth it, is it real, can I win?’doesn’t fit me the way it used to fit.
Opportunities in business are as common as mosquitos at a picnic – we just need to be clear about which ones we want to swat. Opportunities with people are nearly as common, as difficult to differentiate the benign from those which will simply suck the lifeblood out of you. Some opportunities are worth chasing, others only worth ‘waving to as they fly by’. Some not worth the energy of waving.
Will something be better because I do it?
Will I be better, win or lose, by trying to capture this elusive prize?
Will this take me off my game, distract me from my most important priorities?
Opportunities with ideas, opportunities to impact the world – now those aren’t external. They are fewer, harder and rarely financially rewarding. But, they trump everything else. Dig in, do good, work hard and the rewards may only be known to one person. They will be real and worthy. I know, because I’m the only one who needs to know. Same for you – keep it close, keep it personal – it will be real, it will be worth it and it won’t be about winning.
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