NEWTON, FREUD and Real Estate 101
Tuesday, Oct. 15, 2019
Can you imagine them at the same dinner party – what conversations might have happened?
My take on a discussion; imagine if Newton met Freud …
Newton said, among many other things, an object at rest tends to stay at rest; and an object in motion tends to stay in motion.
Freud would have likely taken a different approach, describing an emotion set in motion.
If Newton dug deeper and observed more carefully, he would have also found that a person at rest tends to stay at rest, and a person in motion tends to stay in motion. (i.e., couch potatoes v. active athletes).
If, on the other hand, Newton had been a real estate agent, he might have said, “People who like to sell, tend to sell, while people who like to stay where they are, tend to resist the need to sell” … something like that.
Freud would have intervened. We would explain emotional attachments to specific rooms in that house, memories of experiences that happened in the house, emotions which were so powerful they overcame logical choices of when to move, or where to move to next, because the emotional upheaval of leaving that place – and leaving those emotions behind, was too difficult. Freud would surely conclude, “They aren’t ready to sell yet.”
Newton would no doubt reply, “They just need a great agent to help them work through those issues, and demonstrate he has a fantastic marketing plan; and that he will help them get where they are going on time and on budget.”
Freud said: “You don’t list houses, you list sellers.”
Newton countered: “Yes, Dr. Freud, we’ve known that for decades – because we understand emotions, and emotion-driven decisions; Real Estate 101.”
All real estate work contains a certain amount of free counseling where good agents channel Prof. Newton and Dr. Freud.
p.s. to save you looking it up, Newton died 125 years before Freud was born – but it would be fun to bring those two great minds, disciplines and personalities together
