RECTIFICATION is NOT REVERSAL or UNDOING; it is PROGRESS, the slow kind
Tuesday, July 7, 2020
Do people want new ideas?
Or are we happier with old themes, concepts, and stories re-wrapped in a different package?
Not just the challenge of the fiction writer, it’s a recurring question for everyone asking their boss to support an initiative, a leader asking for votes, a merchant inviting you to shop in their store.
Everything is new. Improved. Better. 3X. Repackaged, reshaped, re-spun, and re-labeled.
I understand Aunt Jemima is gone. Uncle Ben will be fading soon. What about Betty Crocker?
Seriously, does a label matter that much?
Yes.
This is about symbolism.
Removing a ‘wrong-brand’ sends an important message.
It’s not the whole message, it’s the beginning of something in motion, not the end of it.
Sports teams are long overdue for this. Washington Redskins, Cleveland Indians, Atlanta Braves, and closer to home – Edmonton Eskimos.
Changes, long overdue, are never the whole row of dominos, but a domino to be sure. Tipping over old relics is not because they are old. Still, because they are relics of a time gone by when respect was not given, thought was not taken, and thinking about others – their rights and feelings – was never a top priority for those who held sway to make those decisions.
Reader feedback:
I chuckle on this one... I wonder what is behind that reasoning, cut in half and double the price? It will be interesting to find out how many they actually sell:), AG, Cancun, Mex.
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