Some people are planners, they’ll spread-sheet you to death with detailed scenarios, but do they really start much?
These dog-days of summer when half the marketplace is on vacation, coming back from vacation or leaving on vacation, it’s too hard to start – right?
What about the other half of your market?
If half our competitors are away and the other half are summer-snoozing, isn’t there a market to pursue?
There isn’t much traffic on the high road …
Each time I contemplate new things, wrapping up some old ones, calculating next-moves I can’t help wonder how many people have talked themselves out of doing something important and/or inventive because ‘someone else is doing that’ or ‘this is too small to matter’ or any other thing we easily tell ourselves when things sound difficult or require spark + sweat + patience + planning + some luck?
We don’t start like a marathon group, huddled, awaiting that ear-piercing starter’s pistol crack, we start at different places. Different times. Launch off in different directions and most of us don’t have a map (or clue …) which way will hold true.
Whenever I hear someone complain that their marketplace is too crowded – not enough business, too much competition or too many established competitors owning too much market share – I am reminded of my own start. It was in the summer. Poorly timed, insufficiently planned – no roadmap and the business plan was a lame rationalization convincing enough for a banker to lend some money (secured by a 2nd mortgage), so there was an illusion that a banker was taking some risk. Risk, however, was entirely mine.
Every race we run has some end-point. A finish line or tape to break – as if success is defined by completion or ‘reaching the end’.